Senior Creative Strategist – Paid Social (Meta Ads)

Full-Time Remote | EST Hours

About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

• create winning ad concepts,
• develop strong hooks and messaging,
• direct UGC and storytelling,
• and turn creative ideas into profitable ad campaigns.

You will own campaigns from:
idea → creative strategy → launch → optimization → scale

while being fully accountable for:

• CPL
• CPA
• ROAS
• creative performance
• and growth outcomes.

If you live at the intersection of:

• performance marketing,
• consumer psychology,
• storytelling,
• and paid social creative strategy,

this role is a strong fit.

What You’ll OwnMeta Ads Campaign Ownership

• Build, launch, manage, and scale:
• Facebook Ads
• Instagram Ads
• Manage multiple client accounts simultaneously
• Handle monthly ad budgets ranging from:
• $10K
• $50K
• $250K+
• Optimize campaigns for:
• lead generation
• e-commerce
• customer acquisition
• ROAS
• CPA
• conversion growth

Creative Strategy (Primary Focus)

This role is creative-first.

You will:

• Develop original ad angles and campaign concepts
• Create:
• hooks
• messaging frameworks
• positioning strategies
• offer narratives
• Write detailed creative briefs for:
• video editors
• graphic designers
• UGC creators
• Lead UGC direction including:
• scripting
• storytelling
• creator guidance
• emotional framing
• Shape high-converting paid social narratives from scratch
• Continuously test fresh creative concepts and iterations

Performance Optimization

• Monitor campaign performance daily
• Analyze:
• CPL
• CPA
• CTR
• ROAS
• hook rates
• watch time
• conversion metrics
• Identify winning creatives and scale them aggressively
• Optimize:
• audiences
• creatives
• offers
• funnels
• landing page alignment
• Improve performance through creative iteration — not just media buying

Creative + Data Feedback Loop

• Use performance data to improve:
• messaging
• storytelling
• offers
• emotional triggers
• Understand:
• why ads convert
• why creatives fail
• what emotional angles drive performance
• Iterate quickly based on data-backed creative insights

Collaboration & Leadership

• Work closely with:
• designers
• editors
• creators
• marketing leadership
• Align campaigns with broader business and revenue goals
• Operate independently with high ownership and accountability
• Drive creative testing culture across campaigns

✅ Must-Have Experience & Skills

• 3+ years running high-level Facebook & Instagram ad campaigns
• Proven experience managing:
• $10K+/month ad spend
• preferably $50K–$250K+
• Experience managing multiple client accounts simultaneously
• Strong hands-on creative strategy experience including:
• ad concepts
• creative briefs
• storytelling
• UGC direction
• messaging frameworks
• Strong copywriting and hook-writing ability
• Deep understanding of:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking
• attribution
• conversion optimization
• Ability to create ads that convert — not just manage campaigns

Important:
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

⭐ What Separates Top Candidates

• Portfolio of winning Meta ad creatives
• Experience scaling winning creatives rapidly
• Strong understanding of:
• creative psychology
• direct response marketing
• UGC performance
• conversion flows
• Hands-on experience directing:
• creators
• video concepts
• ad scripting
• Experience with:
• e-commerce brands
• lead generation funnels
• info products
• SaaS
• DTC brands
• AI-assisted creative workflow experience:
• ChatGPT
• Claude
• AI scripting
• AI concept generation

What Makes You a Strong Fit

• You think creatively first, analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing creative quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments

What a Typical Day Looks Like

• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short:
You drive growth by creating and scaling high-performing paid social creatives that convert consistently.

Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability

Why This Role Stands Out

• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to test creative ideas aggressively
• Exposure to scaling brands and multi-account growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• know how to create Meta ads that actually convert,
• understand storytelling and direct-response psychology,
• love testing creative angles,
• and thrive owning performance outcomes,

this role is a strong fit for you.