Main Purpose

Contribute to the implementation of digital health promotion strategy in the
project for programmatic use, according to the overall project health
promotion strategy and MSF standards. Supporting health promotion and
community engagement activities of the project through digital tools, with
strong emphasis on social media. All digital health promotion interventions
should be in line with MSF’s guiding principles including medical ethics,
data protection and branding.

Accountabilities

·           Producing and editing content for MSF digital health
promotion interventions, in line with MSF’s guiding principles, including
medical ethics, data protection and branding. Suggesting innovations for
content creation and approaches to reach MSF’s digital health promotion
target groups (Facebook, WhatsApp, Google search ads)

·           With support from relevant MSF medical supervisors,
responding to comments and conversations and providing HP services to a
variety of MSF target populations

·           Helping MSF to build its digital health promotion
services internally: monitoring, setting up correct processes, structuring

·           Providing support for training on social media for
the HP team and first responders

·           Assisting sister national and regional projects upon
request

·           Monitoring MSF DHP social media accounts and report
to the line manager on problematic comments

·           Monitoring backend analytics and evaluating
engagement of target population by geographic location, demographics, etc.

·           Contribute to overall HP strategy, with a coherent
MSF digital health promotion strategy

·           Undertaking daily work in line with the broader
health promotion and operational goals of MSF

·           Participating in communication of data-collection
and reporting as required

MSF Section/Context Specific Accountabilities

·        Creation and dissemination of health-related content and
graphics for at-risk and vulnerable populations

·        Development, placement, and performance monitoring of ads

·        Reposting and implementing in-app display ads and sponsored
content with tailored messages

·        Promoting MSF landing page externally

·        Encouraging staff to use social media guidelines

·        Providing support for trainings on social media

·        Monitoring and analyzing online topics and trending
subjects which are relevant to MSF operations

·        Contributing to the development of MSF social media
strategy by providing contextual advice related to social media use and
trends in the country

Education

•            Bachelor’s Degree or relative diploma qualification
in Marketing, Communications, Advertising, Graphic Design, Business Studies,
Public Health, Health Promotion or related field is desirable.

•            Online/digital marketing certificates are a plus

•            Graphic Design certificates are a plus

•            Candidates without a degree may be considered if
they possess significant additional experience in social media management,
monitoring and content production

Experience

•            At least 2 years of professional experience in
social media management and community building, social media content
production and messaging & social media monitoring and reporting

•            Experience in working with key and vulnerable
population is essential. Provided candidates meet
the essential qualifications for the position, lived experience as key
population will be considered as an asset.

•            Demonstrated successful experience in implementing
social media strategies

•            Graphic design and video production experience
highly desirable

•            Desirable: 2 years of previous experience in NGO
sector and/or experience with patient support / health promotion activities

Languages                             

Proficiency in
English and Swahili essential.

Knowledge

•            Good writing skills. Good understanding of health
promotion, public health & social media

•            Strong empathetic ability, as well as a mental
fortitude to function in a sensitive and traumatizing context of MSF patients

•            Ability to design HP messages according to target
populations

•            Proficiency with Microsoft Office

•            Proficiency with content creation tools (Adobe
Creative Cloud) highly desirable

•            Managing social network accounts and communities on
Facebook as well as other platforms. Including platform technical
capabilities, social media analytics

•            Creative and flexible approach to work, and ability
to work well within a team

Competencies

•            Results
and Quality Orientation L2

•            Teamwork
and Cooperation L2

•            Behavioural
Flexibility L2

•            Commitment
to MSF Principles L2

•            Stress
Management L3