Role Purpose

The Digital Marketing & Social Media Associate will support Greenwheels’ online voice and digital presence by creating engaging content, managing day-to-day social media activities, supporting digital campaigns, and tracking digital performance.

The role will contribute to building brand awareness and generating qualified leads for the Lease-to-Own driver pipeline. The Associate will work closely with the Digital Marketing & Social Media Lead to ensure Greenwheels’ story — sustainability, driver empowerment, and innovation — reaches the right audiences across digital channels.

Content & Social Media Management

• Support the development and execution of a content calendar across Facebook, Instagram, TikTok, X (Twitter), and LinkedIn.
  
• Create and edit engaging photo, video, and written content, including driver stories, educational content, promotional content, and behind-the-scenes fleet content.
  
• Adapt content appropriately for different social media platforms and target audiences.
  
• Support basic photography and videography for digital content and marketing activities.
  
• Monitor relevant social media trends and identify opportunities for engaging and timely content.
  
• Manage day-to-day community engagement by responding to comments, messages, reviews, and enquiries in a timely and professional manner.
  
• Escalate sensitive or complex customer issues to the relevant team when required.
  
• Ensure content published across platforms follows Greenwheels’ approved brand voice, tone, and visual identity.

Campaigns & Lead Generation

• Support the Digital Marketing & Social Media Lead in planning and executing paid social and search campaigns, including Meta Ads and Google Ads.
  
• Assist with developing campaign creatives, copy, audiences, and calls-to-action to support lead generation.
  
• Support digital campaigns aimed at generating qualified leads for the Lease-to-Own programme.
  
• Coordinate with the Field Sales team to support digital campaigns aligned with driver recruitment activities and target territories.
  
• Monitor campaign performance and highlight key observations and areas for improvement to the Digital Marketing & Social Media Lead.
  
• Support testing of different ad creatives, targeting, and messaging to improve campaign performance and lead quality.
  
• Assist in tracking digital leads and campaign results.

Analytics & Reporting

• Track key digital performance metrics, including follower growth, engagement rate, reach, clicks, leads generated, and cost per lead.
  
• Support the preparation of weekly and monthly digital marketing performance reports.
  
• Use available analytics tools to identify trends and insights that can improve content and campaign performance.
  
• Maintain accurate records of content and campaign performance.
  
• Provide the Digital Marketing & Social Media Lead with relevant insights and observations from digital performance data.

Brand & Website

• Support the maintenance and updating of the Greenwheels website and blog with fresh and relevant content.
  
• Ensure digital content remains consistent with Greenwheels’ brand voice, visual identity, and messaging.
  
• Support the development of digital marketing materials and other online brand assets.
  
• Coordinate with external agencies, photographers, content creators, or influencers as directed by the Digital Marketing & Social Media Lead.

Collaboration & Execution

• Work closely with the Digital Marketing & Social Media Lead to execute the digital marketing and social media plan.
  
• Collaborate with Field Sales, Customer Operations, and other relevant teams to gather information, customer insights, and content required for digital activities.
  
• Support marketing campaigns, events, promotions, and other initiatives requiring digital content and social media support.
  
• Complete assigned tasks within agreed timelines and provide regular updates on progress.

Performance Metrics

Performance in this role will be measured against agreed targets, including:

• Follower and audience growth across priority platforms.
  
• Engagement rate, including likes, comments, shares, and saves.
  
• Reach and content performance.
  
• Leads generated through digital channels.
  
• Cost per lead and other agreed campaign performance metrics.
  
• Content calendar adherence and publishing consistency.
  
• Quality and consistency of published content.
  
• Timeliness and accuracy of digital marketing reports.
  
• Timely execution of assigned digital marketing activities.
  

Requirements

• Diploma or Bachelor’s degree in Marketing, Communications, Media Studies, Digital Marketing, or a related field.
  
• 1–2 years of practical experience in social media management, digital marketing, content creation, or a related role.
  
• Experience creating and managing social media content for a consumer-facing brand is an added advantage.

Advantageous Experience

Experience in any of the following sectors will be an added advantage:

• E-mobility or automotive
  
• Fin tech
• Asset financing or leasing
  
• Technology
  
• Consumer products or services
  
• Mobility or transportation

Skills & Abilities

• Strong copywriting and visual storytelling skills.
  
• Good understanding of social media platforms, particularly Facebook, Instagram, and TikTok.
  
• Working knowledge of Meta Business Suite and Meta Ads Manager.
  
• Basic knowledge or exposure to Google Ads is an advantage.
  
• Proficiency in Canva or similar graphic design tools.
  
• Basic video editing skills using CapCut or similar mobile editing tools.
  
• Basic photography and videography skills.
  
• Good understanding of social media trends and audience engagement.
  
• Basic understanding of digital marketing metrics, including reach, engagement, clicks, leads, and cost per lead.
  
• Strong written and verbal communication skills.
  
• Good organizational skills and attention to detail.
  
• Ability to manage multiple tasks and meet deadlines.
  
• Creative, proactive, and willing to learn.
  
• Ability to take direction, receive feedback, and work collaboratively with the Digital Marketing & Social Media Lead and wider team.

Benefits