Job Purpose

The purpose of this role is to generate and convert leads for the Lease-to-Own driver programme through outbound and inbound phone-based engagement with prospective drivers sourced from digital, referral, and partner channels.

Responsibilities

Lead Generation

• Place outbound calls to leads generated through digital, referral, and partner channels, and handle inbound enquiries promptly.
  
• Clearly explain the Lease-to-Own model, lease terms, and benefits to prospective drivers over the phone.
  
• Capture and log call outcomes and lead details accurately in the CRM/lead-tracking system.

Qualification & Conversion Support

• Screen prospective drivers against the eligibility checklist (valid license, ID, Certificate of Good Conduct, KRA PIN, SACCO membership) before referring them for onboarding.
  
• Support drivers in gathering and submitting the required documentation.
  
• Follow up with leads who have not yet completed the application process.

Reporting & Call Quality

• Meet daily and weekly call volume and conversion targets set by the Telesales Lead.
  
• Report daily on calls made, leads generated, and conversions to the Telesales Lead.
  
• Maintain a professional, brand-consistent standard on every call in line with company standards.

Requirements

• Minimum of a KCSE Certificate plus a Degree/Diploma in Sales, Marketing, Business Administration, or a related field.
  
• A minimum of 1 year of experience in telesales, call centre, or direct sales, ideally in a fast-paced, target-driven environment.
  
• Experience within the transport, mobility, or asset-financing sectors will be an added advantage.

Skills & Abilities

• Excellent verbal communication and interpersonal skills.
  
• Ability to communicate effectively and build trust with drivers and stakeholders at grassroots level.
  
• Self-motivated and comfortable working to daily call volume and conversion targets.
  
• Meticulous in capturing lead and call outcome details accurately.
  
• Ability to work independently while following call scripts and plans set by the Telesales Lead.