Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads, Paid Media)

Full-Time | Remote | U.S. Time Zone

About the Role

We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital platforms.

This role is focused on:
✅ Lead generation
✅ Paid advertising optimization
✅ ROAS growth
✅ Conversion tracking
✅ Funnel performance
✅ Scalable campaign execution

You’ll manage campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Other paid acquisition channels

This is a hands-on execution role — not strategy-only.

If you:

• love analyzing performance data,
• enjoy scaling campaigns profitably,
• and thrive on testing and optimization,

this role is a strong fit.

What You’ll OwnPaid Media Campaign Management

• Build, launch, and manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Display & retargeting platforms
• Develop campaigns for:
• lead generation
• sales/conversions
• brand awareness
• remarketing
• Manage:
• campaign structure
• targeting
• bidding strategies
• audience segmentation
• budget allocation

Campaign Optimization & Scaling

• Monitor campaigns daily and make real-time performance adjustments
• Optimize:
• CPC
• CPL
• CPA
• CTR
• ROAS
• Continuously improve:
• audience targeting
• ad relevance
• conversion performance
• Scale winning campaigns while maintaining profitability
• Identify underperforming campaigns and troubleshoot issues proactively

Creative Testing & Funnel Optimization

• Run ongoing A/B testing on:
• ad copy
• headlines
• creatives
• landing pages
• CTAs
• Collaborate with creative and content teams to develop high-performing assets
• Provide data-backed recommendations to improve:
• messaging
• creative direction
• conversion rates

Tracking, Analytics & Attribution

• Implement and maintain:
• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel
• conversion tracking
• attribution setups
• Ensure accurate tracking across:
• paid campaigns
• landing pages
• funnels
• Analyze:
• user behavior
• funnel drop-offs
• conversion paths
• Use insights to improve campaign strategy and ROI

Reporting & Performance Insights

• Prepare:
• weekly performance reports
• campaign summaries
• optimization recommendations
• Track and report on:
• CTR
• CPC
• CPA
• CPL
• ROAS
• conversion rates
• Present actionable insights and scaling opportunities to leadership

Cross-Functional Collaboration

• Work closely with:
• marketing teams
• content teams
• designers
• sales teams
• Align paid media strategy with broader business goals
• Support integrated campaigns combining:
• paid media
• SEO
• email marketing
• organic content

✅ Required Experience & Skills

• 3+ years of hands-on paid media experience
• Strong experience with:
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Proven ability to:
• scale campaigns profitably
• reduce CPA
• improve ROAS
• Strong understanding of:
• PPC
• attribution models
• conversion tracking
• funnel optimization
• Experience using:
• Google Analytics (GA4)
• Google Tag Manager
• reporting dashboards
• Excellent analytical and communication skills

⭐ Ideal Experience

• Experience with:
• lead generation campaigns
• e-commerce campaigns
• retargeting funnels
• Familiarity with:
• HubSpot
• Salesforce
• Marketo
• automation workflows
• Experience managing:
• multiple ad accounts
• client portfolios
• high monthly ad spend
• Google Ads & Meta certifications preferred

What Makes You a Great Fit

• You combine analytical thinking with creative execution
• You enjoy testing, experimenting, and improving performance
• You care deeply about ROI and measurable outcomes
• You proactively identify opportunities and performance gaps
• You thrive in fast-paced marketing environments

What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Launch and optimize paid advertising campaigns
• Adjust:
• bids
• budgets
• audiences
• creatives
• Analyze funnel and conversion performance
• Collaborate with creative teams on new ad concepts
• Troubleshoot tracking or attribution issues
• Prepare performance updates and optimization recommendations

In short:
You drive scalable growth through data-backed paid media execution and continuous optimization.

Key Success Metrics (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead & Revenue Growth
• Budget Efficiency & Scaling Performance

Why This Role Stands Out

• Direct impact on business growth and revenue
• Opportunity to manage large-scale paid campaigns
• Work across multiple modern advertising platforms
• Strong ownership and autonomy in campaign management
• Remote flexibility with growth-focused marketing teams
• Opportunity to expand into senior growth or paid media leadership roles

Interview Process

• Application Review
• Initial Interview
• Technical Interview & Campaign Discussion
• Final Interview with Leadership

Apply Now

If you:

• love performance marketing,
• enjoy optimizing campaigns daily,
• and know how to scale paid media profitably,

this role is a strong fit for you.