To drive revenue growth by identifying, engaging, and onboarding clients (schools, education providers, training institutions, and related businesses) onto our platform through paid directory listings, advertising packages, and digital visibility solutions.
Directory platforms like this typically connect users with educational opportunities, resources, and institutions, helping bridge information gaps and improve access to education services.
Remuneration Structure
Retainer of KES 15,000 PM
Commission of KES 300 per listing sold
Bonuses for exceeding targets
Incentives for bulk onboarding (e.g., schools clusters)
Key Responsibilities
1. Client Acquisition & Sales
Identify and target potential clients (schools, colleges, training centers, education service providers).
Pitch and sell listing packages, featured placements, and advertising opportunities.
Generate leads through field visits, calls, referrals, and digital outreach.
Convert prospects into paying clients.
2. Relationship Management
Build and maintain strong relationships with clients.
Provide guidance on how clients can maximize visibility on the platform.
Handle client inquiries and ensure high customer satisfaction.
3. Market Development
Map and segment the education market (public, private, TVETs, online learning providers).
Identify new opportunities for listings and partnerships.
Provide feedback on market trends and competitor activities.
4. Sales Targets & Reporting
Achieve monthly and quarterly sales targets.
Maintain accurate records of leads, conversions, and revenue.
Prepare regular sales reports and pipeline updates.
5. Brand Promotion
Represent the platform at events, exhibitions, and institutional visits.
Promote awareness of the platform as a trusted education directory.
Key Deliverables
Number of new listings onboarded per month
Revenue generated from listings and ads
Client retention and renewal rates
Growth in platform visibility and client base
Qualifications & Experience
Diploma or Degree in Sales, Marketing, Business, or related field.
At least 1– 2 years experience in: Sales, marketing, or business development, preferably in digital platforms, classifieds, or advertising.
Experience in the education sector is an added advantage.
Key Skills & Competencies
Strong sales and negotiation skills
Excellent communication and persuasion ability
Self-driven with a results-oriented mindset
Ability to work independently and meet targets
Basic understanding of digital marketing and online platforms
Networking and relationship-building skills
KPIs (Performance Indicators)
Monthly sales revenue
Number of new clients onboarded
Lead conversion rate
Client retention rate
Reporting Line
Reports to: Sales & Marketing Manager / Business Development Lead
Work Environment
Field-based with occasional office reporting
Frequent travel to institutions and client locations
Flexible, target-driven work structure
Ideal Candidate Profile
A proactive and persuasive sales professional with a passion for education and digital platforms, capable of building a strong client base and driving adoption of an online directory service.
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