We are seeking a motivated Business Development Associate to drive SaaS business growth through consultative selling, strong pipeline management, and impactful client engagement. This role will focus on new business development, portfolio expansion, and solution-oriented demos, contributing directly to our mission of delivering measurable value to clients across Africa. The ideal candidate brings proven SaaS sales experience, technical competence in product demos, and strong prospecting and client acquisition focus.
Key Responsibilities
A. Business Development & Sales Execution
Identify, qualify, and nurture leads across B2B sectors
Manage the full cycle from prospecting to contract closure
Build persuasive proposals and close deals consistently
Deliver on monthly, quarterly, and annual sales quotas
B. Account Management & Portfolio Growth
Strengthen client relationships through value-driven engagement
Drive renewals, upsells, and cross-sells to increase account value
Monitor client satisfaction metrics and resolve issues proactively
Act as trusted advisor to client executives and decision makers
C. CRM & Reporting
Maintain accurate and timely CRM data (Zoho preferred)
Track and analyze pipeline, conversion rates, and forecasts
Generate detailed sales activity and performance reports
Use data insights to improve sales processes and outcomes
D. Technical Expertise & Demos
Deliver tailored SaaS demos to technical and business audiences
Translate features into measurable ROI and client outcomes
Handle technical objections and collaborate with solutions engineers
Support pre-sales training for client adoption readiness
E. Market & Competitor Intelligence
Research industry trends, competitors, and client ecosystems
Share intelligence with product and marketing teams for positioning
Identify new business opportunities in emerging verticals
Monitor competitor product features and pricing
F. Collaboration & Quality Assurance
Collaborate with marketing on lead generation campaigns
Partner with internal teams on RFPs, tenders, and proposals
Ensure adherence to pricing, contracts, and compliance processes
Contribute to refining sales methodologies and best practices
Requirements
Academic Qualifications
Bachelor’s in Business, Marketing, IT, Computer Science, or related
Technical and Functional Skills
Proficient in SaaS sales methodologies and subscription business models.
Skilled in CRM systems (Zoho CRM, Salesforce, HubSpot, or similar)
Competent in delivering product demos using virtual tools.
Technical aptitude to understand and explain complex software products.
Strong negotiation, written and verbal communication skills.
Ability to draft tailored proposals and estimate costs.
Relevant Experience
3–5 years B2B sales experience with quota attainment
At least 2 years SaaS sales with demos and consultative selling
Proven record of managing complex sales cycles end-to-end
Experience in pipeline building and forecasting accuracy
Demonstrated success in upselling and account expansion
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