Company Overview

Our client is a premier Italian Deli and Gourmet Café based in Nairobi, Kenya. Established with a passion for authentic culinary excellence, they specialize in high-quality Italian products, artisanal cheeses, and premium deli meats. With multiple locations, the brand is dedicated to providing an exceptional gastronomic experience, blending tradition with a vibrant, modern atmosphere.

Job Summary

We are seeking a dynamic and creative Social Media Manager and Content Strategist to lead the digital brand presence for a high-end hospitality client. This role is responsible for developing and executing a compelling social media strategy that drives engagement, builds community, and showcases the unique lifestyle and quality associated with the brand. The ideal candidate is a visual storyteller who can turn gourmet products and café experiences into viral digital content.

Key Responsibilities

•         Content Strategy & Planning:

◦         Develop and execute a comprehensive monthly social media content calendar across TikTok, Instagram, and Facebook.

◦         Conduct research on industry trends and competitor activity to ensure the brand remains at the forefront of the digital space.

◦         Align social media themes with seasonal products, café events, and promotional campaigns.

•         Content Creation & Production:

◦         Shoot, edit, and produce high-quality Reels, TikToks, and short-form videos on a regular basis.

◦         Handle food styling and photography to ensure all visual assets meet the brand’s premium aesthetic.

◦         Write engaging, witty, and brand-aligned captions that encourage audience interaction.

•         Community Management & Engagement:

◦         Manage daily interactions on all platforms, responding to comments, DMs, and mentions in a timely and professional manner.

◦         Proactively engage with relevant local communities, food bloggers, and potential customers to increase brand visibility.

◦         Monitor and manage online reviews and feedback to maintain a positive brand reputation.

•         Growth & Marketing:

◦         Identify and collaborate with local influencers and food content creators for brand partnerships.

◦         Run and optimize social media ad campaigns (Meta Ads) to drive traffic to physical locations and the website.

◦         Develop “viral-ready” concepts that leverage trending audio and formats while maintaining brand integrity.

•         Reporting & Optimization:

◦         Track key performance indicators (KPIs) such as reach, engagement rate, and follower growth.

◦         Provide monthly reports with actionable insights to refine the content strategy.

Requirements

Qualifications & Requirements

•         Experience: 3+ years of experience in Social Media Management or Content Strategy, specifically within the Food & Beverage, Hospitality, or Luxury Retail sectors.

•         Technical Skills:

◦         Expert-level skills in mobile video editing (CapCut, InShot, or Adobe Premiere Rush).

◦         Proficiency in graphic design tools (Canva or Adobe Creative Suite) for basic layout needs.

◦         Strong photography and lighting skills, specifically for food and lifestyle content.

•         Platform Mastery: Deep understanding of TikTok, Instagram, and Facebook algorithms, including best practices for hashtags, posting times, and engagement.

•         Soft Skills:

◦         Exceptional storytelling and copywriting skills in English.

◦         Highly organized with the ability to manage multiple projects and deadlines.

◦         A “self-starter” attitude with the ability to work independently and take initiative.

•         Brand Fit: A genuine passion for gourmet food, Italian culture, and the Nairobi dining scene.

•         Portfolio: A strong portfolio or link to social media accounts managed is mandatory for this role.

How to Apply

Please submit your CV and a link to your portfolio or previous work samples to cvs@bridgetalentgroup.com. with the Email subject line ‘Social Media Manager’

Applications will be reviewed on a rolling basis.

Only shortlisted candidates will be contacted.