JOB TITLE: Brand Ambassador 

Wholesale Channel Activation

Department: Sales & Marketing
Reports To: Head Of Sales

About World Brands

World Brands is a dynamic FMCG distribution and marketing company committed to delivering strong market execution, superior route-to-market capabilities, and sustainable brand growth across Kenya.

We partner with leading global and regional brands to drive distribution excellence and customer value.

Job Purpose

The Brand Ambassador is responsible for driving product awareness, trial, and sales within wholesale outlets by actively engaging walk-in customers.

The role focuses on introducing new products, educating customers on product benefits, influencing purchase decisions, and converting engagement into sales while strengthening brand presence at the point of purchase.

Key Responsibilities

1. Product Promotion & Customer Engagement

• Actively engage walk-in customers within wholesale outlets. 

• Introduce and demonstrate new and existing products. 

• Clearly communicate product features, benefits, and usage to customers. 

• Drive product trials and influence purchase decisions. 

2. Sales Conversion

• Convert customer interactions into actual sales. 

• Support wholesale outlet staff in closing sales and upselling products. 

• Achieve daily and monthly sales targets for assigned products. 

3. Product Knowledge & Training

• Maintain strong knowledge of all assigned products and categories. 

• Educate wholesale staff and customers on product range, pricing, and promotions. 

• Stay updated on competitor products and market trends. 

4. In-Store Execution & Visibility

• Ensure products are well displayed and visible within the outlet. 

• Support merchandising activities including shelf arrangement and branding. 

• Monitor stock availability and highlight replenishment needs. 

5. Market Intelligence & Feedback

• Gather and report customer feedback, preferences, and objections. 

• Monitor competitor activity, pricing, and promotions. 

• Provide insights to improve product positioning and sales strategies. 

6. Reporting & Compliance

• Submit daily activity reports including customer engagements and sales achieved. 

• Track performance against targets and provide actionable insights. 

• Ensure adherence to company policies and brand guidelines. 

Key Performance Indicators (KPIs)

• Number of customer engagements per day.

• Sales conversion rate (engagement to purchase).

• Daily/weekly sales volume and revenue. 

Requirements

Qualifications & Experience

• Diploma or Certificate in Sales, Marketing, or related field. 

• 1–3 years’ experience in sales promotion, merchandising, or customer engagement roles. 

• Experience in FMCG or wholesale environment is an added advantage. 

• Strong communication and interpersonal skills. 

• Persuasive selling and influencing ability. 

• High energy, confidence, and customer-focused attitude. 

• Good product presentation and demonstration skills. 

• Results-oriented with a strong drive to achieve targets.